Restaurant Marketing Strategy & Process
Defining and implementing a website strategy
Website Strategy
Being a new restaurant and building your online presence from scratch is no small task. We where able to implement an easy-to-use website platform and theme that allows Rt. 38 BBQ to have full control of their website. The new website features an easy-to-use interface that allows web administrators the ability to update menu as well as add new photos. Not only does the website allow web administrators ease of access it also allows customers to place orders online.
Content Strategy
When launching a new website, it is important to create new content on a regular basis to help drive traffic to the website. Rt 38, being brand new, required a content strategy that would drive local traffic to their site. Through strategy and research, we where able to identify topics with high monthly search volume that would drive the appropriate traffic to their website.
Public Relations (PR) Strategy
Opening and marketing a new restaurant can be a daunting task, that is why we implored an aggressive public relations strategy through the local chamber of commerce to promote the business. Spreading the word of the grand opening ceremony on local publications and newsletters drove hoards of people to Rt 38 BBQ’s grand opening.
Social Media Strategy
Rt 38 BBQ understood from day one of the project that a social media presence would be necessary in order to reach their target audience. By properly identifying their audience and strategizing around them, Rt 38 BBQ has been able to create a social presence that has thrived. Rt 38 BBQ knew that they needed to be on social media platforms where their target audience was active, and they also needed to create content that would appeal to their audience. As a result of these efforts, Rt 38 BBQ has been able to reach more people and grow their business.
Online Website Ordering
With more and more people utilizing online services to order their breakfast, lunch, and dinner, we partnered with a 3rd party company that allows for quick and easy ordering of Rt. 38 BBQ’s delicious food.
Email Marketing Strategy
With so many new customers ordering online and within the restaurant, Rt. 38 BBQ needed a way to reach out to their existing customers through email. Point of Action Marketing implemented an email automation system that notifies users of upcoming offers and sales and has increased their returning customer orders.
