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Digital Marketing Services for a Banquet Hall

Digital Marketing Services for Banquet Hall

The Challenge​

El Agave Banquets was having difficulty during Covid-19 to drive visibility to their banquet hall.  It was important to build leads for when the county opened up safely for larger gatherings such as reunions, weddings, corporate events, etc.  When El Agave Banquets came to Point of Action Marketing they were without a digital presence, but were already in the process of building a new website.  The challenge was to find a way to drive traffic and potential customers to that new website without an ad budget.  Finally, after several months El Agave Banquets approved Point of Action Marketing to redevelop their Wix website on WordPress to give more design and functionality flexibility.

The Strategy

Due to budget restraints, we leveraged as many free tools as possible starting with creating a Google My Business and Bing Places account and adding the necessary content to represent the banquet hall.  Weekly posts were created for both business listings and social media to call out the different events that could perfectly be hosted at their Crystal Lake, IL location. Finally, after several months El Agave Banquets approved Point of Action Marketing to redevelop their Wix website on WordPress to give more design and functionality flexibility. Additionally, a content and analytics strategy was important for the new website presence.
Banquet Hall Website Design & Development

Banquet Marketing Strategy & Process

Defining and implementing an online strategy for a banquet hall

Create Local Listings

A critical first step was to claim and optimize the local listings to bring visibility to the brick and mortar business. The optimization included content development on a weekly basis, marketing post design & development, image optimization, and photography to build their local SEO profile.

SEO Keyword Research & Implementation

Due to the limited content on the website when it went live.  Point of Action Marketing implemented a Content Strategy to target the necessary keywords that El Agave Banquets potential customers would be searching.  Ongoing content was researched, created and posted.

Website Photography

It was important to get photos of the space especially as customers were doing more research online and were not visiting locations in person as much.  Their space was unique in that it could transform based on the occasion which needed to be reflected in the photography.

Social Media Strategy

With an existing Facebook Page, Point of Action Marketing crafted a social media posting strategy and created ongoing campaigns for El Agave Banquets to post.  This helped draw additional attention not only from existing audience, but used that audience to help share those posts to friends and family.

Results from Content Strategy & Website Redesign

KEYWORD GROWTH IN 30 DAYS OF LAUNCH
0 %
KEYWORD GROWTH IN 60 DAYS OF LAUNCH
0 %

what our client has to say

Working with Point of Action Marketing has been nothing but a fantastic experience! As a small business and juggling many other things, they ensured we kept on track and prioritized high return marketing to see the fastest return in business. They came up with many excellent ideas to optimize our website and social media accounts, including weekly posts. Additionally, they always did extra research to find new ways to promote our type of business on various platforms. We would recommend Point of Action Marketing without any hesitation!
Teresa VargasEl Agave Banquets

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