Point of Action Marketing Logo

Marketing & Website Analytics & Data Analysis

Analytics & Data Analysis

Data Driven Decisions

Don't Assume What Works. Use Data to Drive Your Website & Marketing Strategy

Having the right measurement strategy in place can provide a wealth of valuable information at your fingertips. By utilizing analytics and data analysis, you can streamline your decision-making process and keep your marketing budget in check. At our digital marketing agency, we recognize the importance of effective measurement and analysis. That’s why we include an initial measurement strategy audit with all of our marketing services. We also set up tracking for the necessary key performance indicators (KPIs) to ensure that your marketing efforts are producing the desired results. So, you can rely on us to help you make informed decisions and achieve your marketing goals.

Marketing & Website Analytics & Data Analysis Process & Strategy

Data Drives Website & Marketing Success

Analytics Setup & Optimization

We create measurement strategies from scratch, but also audit existing data capture to ensure clean data is being collected so that you can properly track success and also identify additional opportunities.

User Experience (UX) Data Setup

User Experience (UX) data typically requires additional tools and configuration in order to get further insight beyond user click data. We recommend platforms and assist with configuration based on defined goals.

Data Analysis

Keyword strategy and targeting is critical to the success of a campaign. It is important to find the right balance for volume, competition and cost to drive the correct visibility and traffic to the website. This information shifts so ongoing monitoring and adjustment is key to a successful program.

Dashboard Creation

Dashboards can help streamline the massive amounts of data in a more digestible format so that your team can make easier decisions. We help with setup and configuration based on the key performance indications that are defined.

Analytics Articles

Learn More About Marketing & Website Analytics

Building UTM Codes

February 27, 2023

UTM codes, also known as Urchin Tracking Modules, are small snippets of text added to the end of a URL that allow you to track

Read More »

we love them

what our clients have to say

Point of Action Marketing did what others could not. They quickly identified marketing flaws on our website and with our SEO strategy. We got fast and critical data that helped us to immediately correct the issues. We thought we knew what we were doing, we were wrong. Thank you – Point of Action Marketing.
Chris KurnChefTOG
Point of Action Marketing was very professional, patient, and helpful. As a small business owner just starting out, they helped guide us on how to properly get set up, and directed us with the tools we needed. They identified areas needing improvement, made suggestions on how and why, and helped the “not so tech savvy” navigate our way through any changes needed. We would highly recommend them and look forward to our long standing partnership.
Grace Knaus
Point of Action Marketing experience and knowledge is unmatched. The team is very patient, professional, and easy to work with. They assisted us with proper setup of important marketing tools, educated and advised on best SEO practices. Their analysis and recommendations are always supported by data. We look forward to continue working together – thank you Point of Action Marketing!
Mezereon Inc.
Point of Action Marketing helped us identify flaws in our SEO. They fully explained best practices, helped us properly set up user tools, and educated us on the ins and outs of the ever changing SEO world. They were very professional and easy to work with. We look forward to continue working together.
Legion Polish Women
Point of Action Marketing has been crucial in building visibility of our Martial Arts Academy. They optimized our website content for better conversion while also improving SEO value. They also helped setup social media and local listings tools to drive awareness and prospective students. We appreciated the weekly status meetings to keep us on track of deliverables and the training they provided so that we can be setup for ongoing and future success.
Baek LeeUS Martial Arts Academy
" What an impact! In such a short period of time we were able to basically revamp our website in time for a crucial part of the year for us. Great to work with and more important she is so well organized and keeps everyone on track! Especially me. Great Asset to the Team!!!
Dan VelesLee n Eddies Catering
Point of Action Marketing jumped in immediately and identified the areas of opportunity and drove our online strategy for us. Throughout the process they communicated clearly and regularly so we were always confident in what work was happening and where we needed to provide feedback and approvals. We are so happy with the new website and marketing efforts we have already referred them to multiple people. We couldn’t be happier and look forward to a long partnership.
Jim CoxMadison Corporate Group

Start Your Free Consultation!

We would love to learn more about your business and design a digital marketing strategy to fit your needs and budget. Let’s have a conversation.

Contact Us
Digital Marketing Strategy Session