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5 Tips for Using Facebook to Market Your Business

Simple Strategies For a Strong Social Presence

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Facebook is a digital marketing tool powerhouse that cannot be ignored in the current social media landscape. As the most popular social network, Facebook empowers businesses to reach and engage with their audiences in unprecedented ways. However, simply existing on Facebook is not enough to drive results. To unleash the full potential of this platform, check out our top 5 tips for using Facebook to market your business like a pro.

1. Have a Consistent Posting Schedule

For any business looking to make the most out of their Facebook Business page, it’s important to understand the importance of posting frequently and consistently. Doing so can keep your audience engaged and up-to-date with your latest content, ultimately leading to increased traffic and conversions.

Frequency

Are you wondering how often you should post on Facebook to maximize your brand’s reach and engagement?  The secret to maximizing reach and engagement lies in maintaining a consistent posting frequency. By regularly sharing captivating content on Facebook, you keep your audience connected and intrigued. Whether it’s the recommended  three times a week or daily, find a rhythm that works for your brand and stick to it! Consistency breeds familiarity and reliability, ensuring your brand stays top of mind for your followers. Each post becomes an opportunity to nurture relationships, spark conversations, and build a loyal community around your brand.

Engaging Content

Engaging content is the lifeblood of social media success. It sparks conversations, cultivates meaningful connections, and drives your brand’s visibility to new heights. By crafting content that resonates with your audience, you build a loyal community that supports and advocates for your brand. But what is the best way to accomplish that?

  • Tell Captivating Stories: Humans are wired for stories. Craft compelling narratives that resonate with your audience’s emotions, sparking a genuine connection and leaving a lasting impression.
  • Create Visually Appealing Content: Capture attention in the newsfeed with eye-catching visuals. Incorporate high-quality images, videos, and graphics that are visually appealing and aligned with your brand’s identity.
  • Encourage Two-Way Conversations: Engage your audience by asking thought-provoking questions, seeking their opinions, and inviting them to share their experiences. Encourage genuine interactions through comments, messages, and live chats, fostering a sense of community and making your followers feel valued.
  • Offer Educational Content: Share valuable knowledge, tips, and how-to guides that align with your expertise and your audience’s interests. Become a go-to resource by providing actionable insights, solving problems, and offering practical advice that helps your followers succeed.
  •  Inject Humor and Personality: Be relatable, lighthearted, and share moments that make your audience smile. Humor creates an emotional connection and helps your brand stand out in the digital crowd.

2. Understand Facebook's Algorithm

In order to crack the code of Facebook and master social media marketing, you have to understand the all-important algorithm. Essentially, this formula decides when and where your page’s organic posts and ads appear. But be aware the algorithm changes constantly, so be sure to conduct an algorithm assessment once every few months to keep up with Facebook’s latest preferences.

Facebook DOs:

  • Aim for posts with high engagement. Think about what your audience most want to see and present your content in a way that encourages viewers to click on the post to learn more, like the post or open a dialogue with you by commenting. The clientele at a local Med Spa is always eager to learn what the montly specials will be. As a result, we create this carousel each month which requires users to swipe through to see the post. It is always one of the top performing posts each month.
  • Be careful not to use clickbait. This is deceptive and will upset your audience.
  • Keep your content fresh and diverse, with a mix of text, pictures, and videos. It is important to balance promotional posts that drive sales with information that your followers will find interesting. As seen in the image below, we post a skincare tip on Tuesdays to share with this Med Spa’s clientele as a way to offer information without any sales pitch.

Facebook DON’Ts:

  • Avoid using spammy techniques.
  • Do not create repetitive posts unless your content is still valuable and relevant. If it is, you can re-share the cotent as long as there are other posts shared between your repeated content. You must also make sure that when you share the content again, it is stated in a slightly dfferent way.  
  • Skip like-baiting tactics! Facebook has identified five types of engagement bait, which they define as posts that manipulate the News Feed algorithm to increase reach. They have developed an automated system to detect such posts, looking for specific characteristics. These include:

Vote baiting – Encouraging users to vote in a poll using a specific reaction, irrespective of its relevance.

Share baiting – Promoting sharing of a post to enter a giveaway, unrelated to the content’s quality or interest.

Tag baiting – Encouraging people to tag friends or connections in an image that does not feature them or in comments, which then boosts engagement.

React baiting – Instructing people to use reactions in a way inconsistent with their actual intentions.

Comment baiting – Prompting people to leave a specific comment on a post to increase engagement, without seeking meaningful opinions.

Facebook’s goal is to combat these engagement baiting methods so avoid using these to protect your post’s visibility.

3. Utilize All Facebook Features

There’s more to Facebook posts than just text! Don’t miss out on utilizing the amazing options you may not be aware of:

  1. Facebook Live: Take your content to the next level with mesmerizing live videos. Engage your followers in real-time, and let them be a part of the action. The best part? Facebook will automatically save the video so that you can share it again and again.
  2. Facebook Stories: Boost your organic reach and share temporary content that your followers will love!
  3. Add more flair with options like photos, videos, poll, Q&As, GIFs, and location markers.

4. Participate in Facebook Groups

Did you know that you can market your business on Facebook using groups? Think of a group as a community of like-minded people, where users support, discuss and share ideas. This is a great way to create new connections with potential customers and partners. The best part is that it’s a quick and easy process. Just form relationships within the group, and you can start building your following on your page. Yes, it is time-consuming, but it’s a highly effective way to raise brand awareness, so definitely worth the time.

5. Look at Facebook Analytics

What Does it Do?

Maximize your business growth on Facebook with insights and analytics! Data metrics can help you analyze and understand the performance of your marketing efforts. Discover what your audience thinks of your content, see user interactions, and even reveal the goals your posts achieved.

How often should I Review Analytics?

To truly understand your audience’s needs and craft a winning strategy, checking your analytics on a monthly basis is crucial. It’s like a window into the minds of your followers, allowing you to see what’s working and what’s not. So, indulge in the data and make your posts count!

Facebook is an exceptional marketing tool that can increase your brand’s exposure and generate new business when used properly. But managing social media requires effort and time. At Point of Action Marketing, we’re here to help you kickstart your marketing journey. Fill out our contact form and let us know how we can help.
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