3pl Marketing & Website Strategy
The Challenge
Badger Fulfillment Group, situated in Harvard, IL, is a cutting-edge 3PL fulfillment firm. During its growth phase, the company possessed a limited marketing presence. They engaged with Point of Action Marketing to expand their business using digital marketing strategies and insights from data-driven choices.
The Strategy
Point of Action Marketing employed a comprehensive strategy to elevate Badger Fulfillment Group’s business presence. By integrating industry-leading practices, Point of Action harnessed the power of Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising. Leveraging these tools, Point of Action optimized the company’s online visibility and directed targeted traffic to the appropriate pages. This approach was fortified by meticulous data analysis, enabling Point of Action Marketing to design and execute robust marketing campaigns that aligned seamlessly with industry standards and yielded substantial results for Badger Fulfillment Group.
Marketing & Website Strategy
Pay-Per Click (PPC)
Pay-Per-Click (PPC) advertising played a pivotal role in the marketing strategy for Badger Fulfillment Group. Given the intensely competitive nature of the industry, PPC emerged as a crucial avenue to swiftly secure online visibility and drive targeted traffic. Recognizing the need for both immediate impact and sustained growth, Point of Action Marketing strategically integrated PPC campaigns. These campaigns not only generated rapid results but also complemented the company’s organic growth efforts, gradually establishing a robust online presence over time.
Search Engine Optimiztion
Search Engine Optimization (SEO) played a paramount role in enhancing Badger Fulfillment Group’s competitive edge within the industry. Faced with formidable competition from major websites, the company’s initial online presence, comprising merely around 10 pages, held minimal SEO value. To effectively address this challenge, Point of Action Marketing devised a multi-faceted strategy. We embarked on a journey to construct authentic and robust content centered around the company’s services, integrations, and insightful industry blog posts. This approach not only bolstered Badger Fulfillment Group’s online visibility but also established a strong digital foundation that resonated with search engines and visitors alike.
Photo & Video
Photos and videos played a crucial role in conveying Badger Fulfillment Group’s brand message, particularly the accessibility of their staff within the warehouse. Beyond mere content elements, these visuals became powerful tools to encapsulate the company’s ethos. The strategic integration of photos and videos across various platforms, most notably the website, allowed the brand to resonate with its audience on a deeper level.
Website Management
Effective website management was a cornerstone of the strategy employed for Badger Fulfillment Group. While the website wasn’t originally developed by Point of Action Marketing, the team took charge of its maintenance and optimization. This encompassed migrating the site to a dependable hosting plan, a step that significantly improved its performance and loading speed. Additionally, the existing templates were meticulously enhanced to ensure a seamless and engaging user experience. By focusing on these foundational aspects, Point of Action Marketing ensured that Badger Fulfillment Group’s online platform not only functioned reliably but also left a lasting impression on visitors
what our client has to say
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